Loading Experience
Your buyer lives a thousand kilometres away. They may never walk the site before they sign. So how do you make them fall in love with it? You start four years earlier, before the permits, before the first stone.
A resort of 135 residences in the heart of the Tyrolean Alps, penthouses, apartments, lodges and cabins designed to be sold largely to international buyers as second homes.
That meant convincing very different audiences over several years: a design team shaping the concept, authorities evaluating how the project would sit in a protected alpine landscape, and buyers deciding from abroad whether this was the place they wanted to live their holidays.
Each stage needed the same thing: a clear, credible picture of a place that didn't exist yet.
77 joined the project at the conceptual stage and stayed through to sales. Instead of producing isolated images for each phase, we built a single visual language for the project that evolved with it,.so what the design team imagined, what the authorities reviewed and what buyers finally saw were consistent versions of the same place.
Our goal throughout was to communicate the environment honestly and beautifully. Vegetation, lighting and materiality were the key resources: the forest and mountain backdrop, the stream running through the resort, and facades in wood, natural stucco and stone.
Concept development: Early visuals to test massing, placement and atmosphere, helping the team make design decisions against a realistic picture of the site.
Permits: Imagery showing how the resort integrates with its alpine surroundings scale, materials and landscape, to support the approval process.
Construction: Visual continuity while the resort was being built, keeping the project's story consistent as the design reached its final stage.
Sales & marketing: Final-design exteriors, interiors and lifestyle scenes for the commercial launch, the imagery buyers use to picture life in the resort before visiting.
In an alpine project, the landscape is the product. We treated light and vegetation as seriously as the architecture: morning mist over the forest, lavender along the water, warm timber against snow-capped peaks. Interiors carry the same materials inside, wood, stone, soft daylight so the resort feels like one continuous place, from the first aerial view to the last room.
Seefeld is marketed to buyers from several countries, the developer's site runs in English, Dutch and German and most of them evaluate the purchase from home. For an international buyer, good content isn't decoration: it's the only way to understand a place they can't easily visit.
That buyer is making two decisions at once. A lifestyle decision, is this where I want to spend my holidays? and an investment decision, since the residences are sold with a rental and management programme and the developer publishes projected returns for each unit. The imagery had to serve both: atmosphere to make them want the place, and clarity to trust what they're buying.
And because every residence type is different, the content was tailored to each one: penthouses, apartments, lodges and cabins, each shown with its own views, layout and interiors. Buyers could see their specific home, understand how it would be furnished and finished, and choose with confidence without having to fly to Tyrol first.
77 is a full-stack visualization and PropTech studio for real estate. We create the imagery, films and digital experiences that carry a project through every stage helping teams decide, authorities approve and buyers fall in love with a place before it exists.
From the first render to the closed deal.
