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A fully customizable digital showroom for a luxury residential development built to let buyers explore, feel and reserve before ever setting foot on site, while qualifying every lead straight into the sales pipeline.
A luxury development sells its best units before the building is finished but only if a buyer can feel the home before it exists. Static renders and a PDF brochure ask the buyer to do the imagining. The challenge every developer faces is a sales experience that does the imagining for them: something that conveys the views, the light and the lifestyle vividly enough to move a high-value buyer toward a reservation, from anywhere in the world. Saint Fermín was built to show exactly that.
77 built Saint Fermín as an interactive digital showroom rather than a website a guided, immersive experience that carries the emotional weight of an in-person visit. The visual language pairs Saint Fermín's own identity with 77's house craft: precise, atmospheric, and unmistakably premium. Every screen is designed to move the buyer one step closer to "Book your visit."
Interactive building explorer: hotspots let buyers navigate the tower and open individual units in context, not as a flat list.
Available-units experience: each residence presented with its layout, views and character, so buyers self-qualify before they inquire.
Amenities storytelling: pool, gym, spa and more, shown as a lifestyle rather than a feature list.
"Privileged views" as the hero: the single most emotional selling point, dramatized through the visuals.
Conversion + built-in lead qualification: the experience funnels buyers toward "Book" and captures and qualifies leads as they explore, so the sales team knows who's serious and why.
Connected to CRM + AI: qualified leads flow straight into the CRM, where AI scores, prioritizes and helps follow up, tightening the whole sales flow from first click to reservation.
Bilingual, mobile-first build: made for both local and international buyers, on the device where the decision actually happens.
The experience holds Saint Fermín's brand world and 77's obsession with atmosphere in the same frame, light, materiality and framing tuned so a screen carries the feeling of standing in the room. This is the difference between a project a buyer scrolls past and one they can't stop thinking about.
Saint Fermín is one configuration, not a fixed template. The experience is 100% customizable, built around each development's scale, needs, interactive spots and everything the client already has. The same system flexes from a single tower to a full master plan, adding or removing modules, unit explorer, amenities, hotspots, lead capture, CRM and AI, so every developer gets a showroom shaped to their project, not a one-size-fits-all page.
The impact of immersive, qualified digital sales isn't a claim, it's measured across the industry. Saint Fermín shows the how; the numbers below are what this kind of experience delivers, per independent research:
up to 31% faster sales with 3D tours vs. listings without (Matterport)
up to 9% higher sale price with 3D tours (Matterport)
~49% more qualified leads with 3D tours (Matterport)
52% of buyers find their home online (NAR, 2025)
Immersive digital sales isn't a bet on the future, the industry's leading developers already run on it:
DAMAC Properties (Dubai) with digital-twin platform PropVR, DAMAC reports associated transactions grew from $24M at launch to over $400M, and buyer engagement rose up to 400%. (Unreal Engine / DAMAC, 2024–25)
Emaar, Sobha Realty, Binghatti, Aldar, NEOM among the developers deploying interactive sales galleries, digital twins and metaverse showrooms; Emaar alone reportedly invested AED 50M+ in its own platform with AI assistants. (PropVR; industry press, 2022–25)
Crescent Heights — 14 ROC, Miami a 283-condo tower sold through an immersive, bilingual digital sales gallery for buyers across the Americas.
Bring your development and 77 builds the experience that sells it.The showroom, the lead qualification, and the CRM + AI connectio from first render to closed deal.
[Client quote placeholder. One or two sentences about what changed for their sales team.]
